You Don’t Know What You Don’t Know About Rugs and Carpets

Think about everything you now know about fitness, fashion, or home décor—there was a time you didn’t even know you didn’t know. Rugs and carpets are no different. You might think they’re just floor coverings. But spend a little time here, and you’ll quickly realize: there’s a whole woven world beneath your feet.

Take these examples:

There’s no such thing as “just a jute rug.”
People often say, “Get a jute rug, they’re eco-friendly.” But do you know the difference between hand-loomed and power-loomed? Braided versus flatweave? Do you know how the climate where jute is harvested impacts its softness or durability? One jute rug could feel like a yoga mat, another like silk. Until you know, you don’t know.

Your rug might be hurting your indoor air.
That cheap carpet with a chemical smell? It’s likely off-gassing VOCs (volatile organic compounds) that linger in your living space. Natural fiber rugs like jute, sisal, and wool? They don’t just look good—they breathe better too. But not all “natural” rugs are created equal.

You might be cleaning your rug the wrong way.
Vacuuming with a beater bar? Spraying it with water? That’s how you destroy a handmade rug. From dry cleaning jute to rotating wool runners to preserve pile direction, there’s an art (and science) to rug care.

This isn’t just about flooring. It’s about craftsmanship, culture, and conscious living. Welcome to your rug re-education.